Natural Grocers Launches 46th Store in Its Rocky Mountain Home State

Natural Grocers by Vitamin Cottage Inc. finalized preparations last month for the launch of its newest store in Gunnison, Colorado. This marks the 46th storefront opening in its home state for the Lakewood, Colorado-based grocer, following a mid-November opening in Loveland. True to its commitment to natural and organic products, the Gunnison location has been designed with sustainability in mind, incorporating features such as 100% LED lighting and non-toxic building materials.

The newest store, located at 1000 N. Main Street, officially opened its doors on January 31st at precisely 8:27 A.M. Customers visiting the store on its opening day were treated to special discounts, giveaways, and samples. The first 150 customers received a mystery gift card valued between $5 and $500, while the initial 250 shoppers took home a free hand-crafted Ecuadorian poncho.

From January 31st to February 29th, the store is featuring grand-opening discounts on a variety of products. New shoppers can maximize their savings by enrolling in the grocer’s free {N}power rewards program.

To celebrate the occasion and contribute to the local community, Natural Grocers is donating $2,500 to its local food bank partner, Gunnison Country Food Pantry.

Raquel Isely, Vice President of the company, expressed excitement about the new Gunnison location. “Natural Grocers is thrilled to be opening a new location in Gunnison,” Isely said. “We’ve been serving the people of Colorado since 1955, and we love our home state. We’ve been receiving requests from locals to open a store in this area of Colorado for years. Gunnison, with its array of outdoor activities and natural allure, is a perfect fit. We believe our store in Gunnison will be a hub that empowers people to lead a healthier lifestyle and fuel their adventures, while also being that ‘neighborhood store’ for all your grocery needs at our Always Affordable prices.”

As a family-operated business, Natural Grocers operates more than 165 stores across 21 states. Headquartered in Lakewood, Colorado, the natural and organic grocer is ranked 95th on The PG 100, Progressive Grocer’s 2023 list of the top food and consumables retailers in North America. PG has also recognized Natural Grocers as one of its 10 Most Sustainable Grocers.