Natural Grocers Releases 2024 Sustainability Report

Natural Grocers by Vitamin Cottage Inc., the largest family-operated organic and natural grocery retailer in the U.S., has released its 2024 Sustainability Report. The report showcases how the company upholds its Five Founding Principles while sharing stories of vendors, farmers, and partnerships that reflect its commitment to human health, animal welfare, and environmental stewardship.

“At Natural Grocers, we see grocery stores as a vital link in the food chain — integral to the health of people and the planet,” said co-president of NGVC, Kemper Isely. “For nearly 70 years, Natural Grocers has been committed to driving change in how food is grown, raised and sold — and we remain as dedicated as ever. This year’s sustainability report highlights our rigorous product standards, commitment to regenerative agriculture, dedication to nutrition education, investment in our good4u Crew’s well-being, and partnerships that strengthen communities and protect the environment.”

The company’s record financial performance in fiscal year 2024 reinforces its belief that a sustainable and affordable food system is not just possible—it’s essential.

Highlights from the report:

  • Maintaining Rigorous Product Standards: Natural Grocers upheld strict standards across all product categories, including its minimum egg standard of free-range, while continuing to prohibit artificial flavors, preservatives, synthetic colors, certain sweeteners, and hydrogenated oils.
  • Advancing Regenerative Agriculture: Partnering with Rodale Institute in Kutztown, Pennsylvania, the company raised over $80,000 during Organic Month to support Farmer Training and Veteran Farmer Training programs.
  • Supporting Local Communities: More than $4 million worth of in-kind food and products were donated to local food banks.
  • Investing in Nutrition Education: Over $7 million was allocated for free nutrition education services, provided by nutritional health coaches to customers, employees, and communities.
  • Enhancing Sustainability Efforts: A CO2 refrigeration system was installed in a third store, improving energy efficiency and reducing environmental impact compared to conventional refrigeration.
  • Celebrating Farmers and Ranchers: The company expanded its “Meet Your Farmer” documentary series, spotlighting the people behind the products sold at Natural Grocers.

Headquartered in Lakewood, Colorado, Natural Grocers operates 168 stores across 21 states. The company ranks No. 95 on The PG 100, Progressive Grocer’s 2024 list of the top food and consumables retailers in North America.