Natural Grocers reopened its Abilene, Texas store after completing a relocation and full remodel. The new location, located at 3725 Catlclaw Dr., opened on Thursday, April 9th. Natural Grocers’ good4u® Crew kicked off the grand opening festivities with a $2,500 donation presentation to the Food Bank of West Central Texas, followed by an official ribbon-cutting ceremony.
Natural Grocers closed the former Abilene location just days before the new store opened, helping ensure a smooth shift for customers. A series of reopening events took place to celebrate the launch and reintroduce the store to the community, including 20% off for all customers April 9th – 11th, plus deep discounts on select categories throughout April. On grand opening day, the first 150 customers received a free Natural Grocers gift card (values ranged from $5 to $500), and the first 500 shoppers received a free Natural Grocers Ecuadorian drawstring backpack bag woven by artisans in Peguche, Ecuador.
The updated location features a more open and spacious layout, allowing for an expanded selection of organic produce and easier navigation throughout the store. A standout addition is the upgraded Nutrition Education Center, which holds classes, demonstrations, and wellness-focused programming for customers.
The remodel also includes expanded offerings in body care and dietary supplements, along with a redesigned checkout area aimed at improving efficiency and reducing wait times. Company leaders noted that the refreshed store maintains the brand’s welcoming atmosphere while introducing modern updates.
“Natural Grocers has proudly served Abilene and the surrounding Big Country since 2011,” said Raquel Isely, Vice President of Marketing at Natural Grocers. “Abilene is a city rooted in hometown pride and genuine connection, and we’ve been fortunate to grow alongside our neighbors over the years. Our new store reflects that same spirit, offering a fresh, modern shopping experience while keeping the friendly, down-to-earth feel our customers know and trust. We’re thrilled to welcome the community to our new Catclaw Drive location and continue serving Abilene with high-quality natural and organic groceries, Always Affordable prices and free nutrition education.”
Sustainability remained a key focus throughout the project. The new store incorporates environmentally friendly elements such as energy-efficient LED lighting and non-toxic building materials. These updates align with the company’s broader commitment to responsible operations and reducing environmental impact.
The new location serves areas of Abilene, Wylie, Dyess Air Force Base, Caps, View, Impact, Buffallo Gap, Potosi, and Merkel, Texas.
 
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