Natural foods retailer Natural Grocers by Vitamin Cottage put on local promotion events last month in Texas and Colorado to call attention to local product offerings and attract shoppers to local stores. A special Celebrate Colorado Event from March 3rd to 5th turned attention to the retailer’s home state. Founded in Colorado in 1955, NGVC offered giveaways and sweepstakes prizes to customers at its Colorado locations and provided discounts on products from several Colorado brands plus its house brand products. Natural Grocers offers more than 2,500 products from Colorado brands many of which were on sale last month for the event. A Colorado-themed reusable shopping bag and commemorative sticker were free to all customers. Special prizes awarded to winners included custom skis from Colorado brand Meier, an Aventon e-bike and a $500 store gift card.
Decades after it was started by Margaret and Philip Isely in Golden, Colorado, Natural Grocers remains a family-operated business with strong ties to local communities. “If you’ve ever shopped at Natural Grocers, you know we like to celebrate holidays — even those that are unofficial or a bit out of the box. In Colorado, March 3rd is colloquially known as ‘303 Day’, based on Denver’s area code,” explained Raquel Isely, VP of marketing. “There’s no better day to kick-off celebrating local brands and products at our Colorado stores.” The fifth annual “Celebrate Texas Independence Day” event featured discounts on Texas products from March 2nd to 25th. Natural Grocers operates 25 stores in Texas with an inventory of more than 1,200 local selections. In addition, from March 2nd to 4th, all shoppers at Texas stores received a free Texas-themed, reusable shopping bag and commemorative sticker. Customers could also enter a sweepstakes at Texas stores for a chance to win a Yeti Tundra haul wheeled cooler; an Aventon Pace 500.2 e-bike; and a $500 Natural Grocers gift card.
“Though plenty of grocery stores run sales around holidays to encourage customers to come in, we often take these opportunities to educate our customers and/or showcase local brands,” said Katie Macarelli, Natural Grocers Manager of Public Relations. The Texas and Colorado events are the most recent in a string of unique promotions hosted by the retailer.
Also in March was a sweepstakes at all locations in which customers could enter to win free coffee for one year (a $110 value) with one winner per store. A single grand prize winner will also win a weekend getaway for two at Lowes Ventana Canyon Resort in Tucson, Arizona for the Lakewood-based grocer’s 68th Anniversary event in August. Also recently, Natural Grocers staged a Valentine’s Day promotion on February 14th in which {N}Power loyalty program members were given a free Chocolove chocolate bar. NGVC also donated 1% of its Valentine’s Day sales to the Natural Grocers Heroes in Aprons Fund, which offers short-term financial assistance to team members or their immediate family who have faced severe economic impact due to sickness, natural disaster, or other unforeseen circumstances. Natural Grocers family of stores includes 166 stores in 21 states.
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