Natural Products Expo West returns to Anaheim, California, March 3rd to 6th, 2026, celebrating an extraordinary 45 years as the natural and organic industry’s premier gathering. What began as a small event has evolved into a global hub for brands, retailers, investors, and innovators and this milestone year promises the most expansive experience yet.
Now welcoming over 60,000 attendees, more than 3,000 exhibitors, and 300+ speakers from 65+ countries, Expo West continues to cement its role as the beating heart of the natural products community.
To commemorate its 45th anniversary, Expo West is introducing enhanced programming designed to help companies navigate a rapidly changing marketplace. This includes the debut of the CPG Innovation Summit, a one‑day immersive experience focused on AI-driven marketing, evolving retail models, next‑generation business strategy, and impact‑led innovation.
Attendees will also see the launch of the Snack Lab, a dedicated showcase for better‑for‑you snacking trends, flavor innovation, and emerging brands redefining the category. The popular Launch Pad returns as well, giving early‑stage brands a platform to display bold new ideas and breakthrough product concepts.
Expo West 2026 brings a robust keynote schedule featuring leaders and visionaries shaping the future of the natural and organic marketplace.
- March 4th: The State of Natural and Organic
Industry experts—including leaders from JUST ICE TEA, SPINS, INFRA, and the Hirshberg Entrepreneurship Institute—will break down market shifts, innovation trends, and evolving consumer expectations.
- March 5th: Gary Vaynerchuk
The entrepreneur and cultural commentator will explore how changing consumer attention, digital behavior, and internet culture continue to drive brand relevance.
- March 6th: Dr. Jessica Knurick
The nutrition scientist will discuss public health, evidence-based nutrition, and the impact of food policy on modern decision-making.
Beyond innovation, Expo West remains a catalyst for conversations around environmental responsibility and climate leadership. Events such as Climate Day and expanded education tracks underscore the industry’s growing commitment to reducing impact, improving transparency, and advancing regenerative practices.
Meanwhile, new engagement features like the buyer‑only hours, community resource fairs, and peer‑driven education reflect the show’s long‑standing mission to foster meaningful connection and support the ecosystem that powers natural products.
As Expo West celebrates 45 years, its influence remains stronger than ever. The show continues to be the place where industry trends are born, partnerships are forged, and the next generation of natural products comes to life. Whether discovering breakthrough brands, learning from thought leaders, or reconnecting with the broader community, attendees can expect a forward‑looking event rooted in the same values that have defined Expo West for more than four decades.