New Seasons Market and Dairy Co-op Plan to Drive Climate Action in Oregon
New Seasons Market has teamed up with the Tillamook County Creamery Association to launch a regenerative agriculture project aimed at revitalizing the land and boosting the health of livestock. The collaborative project brings together farmers, ranchers, and other stakeholders who are committed to creating a more sustainable, equitable and just food system.
The regenerative agriculture movement is gaining momentum as farmers look for ways to rebuild soil health, enhance biodiversity, reduce the carbon footprint of farming, and ultimately increase yields. New Seasons Market and the dairy co-op recognize the importance of implementing sustainable practices, particularly in the face of climate change and growing environmental concerns.
By working together, the partners are looking to create a system that benefits everyone involved. Farmers benefit by gaining access to resources and expertise to develop regenerative practices, while consumers benefit by having access to nutritious and sustainably produced foods.
The first phase of the project is dedicated to research and design. Experts are working to develop a roadmap, using a whole-farm approach that looks at everything from crop rotations and tillage practices to grazing management and livestock systems. The goal is to identify the most effective strategies and practices that can be implemented across the co-op’s network of dairy farmers.
Once the project is up and running, they will work together to create a sustainable supply chain that delivers high-quality dairy products, produced with a focus on animal welfare and regenerative practices. This will include working directly with farmers to develop new markets, identifying customers who are looking for sustainable products, and finding ways to improve the value proposition of regenerative practices.
The project is already generating interest from other stakeholders in the food industry, including policymakers, investors, and other retailers. As more companies look to adopt regenerative practices, the project is likely to serve as a model for others in the industry.