Natural Grocers launched a new partnership with the Foundation for Fresh Produce to present the “Nutrition 4 the Win” program at participating stores last month. This initiative allowed families to discover how fruits and vegetables can nourish growing bodies and minds.
The Foundation for Fresh Produce is a nonprofit organization dedicated to promoting healthy eating habits, especially among families and children. The foundation aims to enhance the appeal of fruits and vegetables as a key part of daily diets, support the development of infrastructure and supply chain solutions for easier access, nurture professionals in the produce industry, and establish strategic alliances to strengthen its global impact.
“The partnership with Natural Grocers and the Foundation for Fresh Produce is a natural fit. Our initial conversations with the team from the organization felt like talking to old friends – we practically finished each other’s sentences,” said Caroline Cheong, director of nutrition health coach regional managers.
The “Nutrition 4 the Win” program introduces communities to simple tips for turning produce preparation into healthy habits. Children can engage in making and sampling nutritious foods, focusing on the concept of “eating the rainbow” by incorporating fruits and vegetables of various colors.
Guided by nutritional health coaches, the class is designed to help children and caregivers embrace the back-to-school season while emphasizing the importance of health and nutrition. Participants also received an exclusive $5 off a $25 purchase coupon, redeemable at any Natural Grocers location.
“It was clear that the foundation is as dedicated to supporting the health and wellness of our communities as we are. We’re proud to add ‘Nutrition 4 the Win,’ a class geared towards kids and their parents (or caregivers) to our free class schedule, just in time for back-to-school season. Our hope is that this class will inspire and empower children, adults and families to live happier, healthier lives by eating more fruits and vegetables every single day.”
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