Natural Grocers’ “Meet Your Farmer” film series highlights the voices of farmers and ranchers who are reshaping food production. Viewers are introduced to organic growers, grassroots farmers, and regenerative ranchers, all committed to caring for the land, animals, communities, and the planet.
Each film encourages consumers to pause and rethink conventional food production, while offering a message of hope and transformation. The latest short film, Field to Can, explores the growing and production practices of Natural Grocers Brand Canned Tomatoes’ supply partner. It showcases their environmentally friendly, soil-focused methods and zero-waste commitment, demonstrating how these practices can reduce our environmental impact. In just under four minutes, viewers are transported to a “tomato utopia,” where nature and agriculture exist in harmony, proving that even a simple can of tomatoes can make a difference.
“As your neighborhood grocer, we choose to positively impact the way the food in this nation is grown and raised,” said NGVC VP of Marketing, Raquel Isely.
“We choose to be responsible for the impact our food makes every step of the way. We believe it is our responsibility to work with farmers, ranchers and food producers that prioritize nutritionally sound, environmentally responsible and ethical practices.”
The company will promote the film both online and in stores with printed and digital educational materials through November. Additional films in the series are expected to be released in 2025, with more content for customers and social media followers.
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