Product Images for

UNFI is investing in many initiatives to improve the customer experience and help grow their suppliers’ sales across digital platforms. Recently, UNFI upgraded, their premier B2B website which provides access to an expanded assortment of brands and products, as well as billing, claims, and other timely business information. 

As UNFI looks to partner and grow digital sales on for your brand, product images and attributes are essential components for visual presentation, transparency, and sales. Global Data Sync (GDS) is UNFI’s preferred standard for product attributes, including full package information and updates, images, product dimensions, etc.  

To capture this critical information and help UNFI grow your sales, UNFI requests your partnership to either:

  • Provide required information directly to UNFI via your GDSN connection or through your current GDSN syndication partner.
  • Or, provide this information utilizing a syndication provider within the GDSN network. UNFI has established partnerships with: IX-One, Syndigo, 1WorldSync.  These providers support our data requirements.  You may also leverage any certified GDSN data pool to provide your item information.

All items in the UNFI product catalog require attributes and images as part of their setup process. UNFI recommends working with their preferred 3rd party partners to capture this information. 

In the event you choose to not provide this content for new items, or for current items with missing or outdated information, UNFI will capture this content on your behalf at a charge of $150 per item.

To promote the sale of your products on, UNFI asks for your participation in working with the above named UNFI partners to:

  • Share all active items (new and existing) with your selected partner for image and data capture.
  • Ensure all future new items and packaging changes are shared with your selected partner for image and data capture going forward.

To ensure continued success and mutual partnership in growing your brand, constant adherence to the above process is critically important going forward  UNFI asks that you align with a GDSN partner of your choice by October 31st, 2023 to maximize their ability to drive sales of your products for the holidays.

Pack Change Clarification

Effective immediately, all UPC changes require a recode including changes to the Master Case GTIN. This is needed to ensure customers receive the exact product they expect, and that is consistent with their shelf tags.