Among Progressive Grocer’s awards programs, the GenNext Awards hold special significance for the editors as they symbolize hope for the grocery industry’s future success. This year, 94 young professionals, aged 23 to 39, have been recognized for their outstanding contributions. These rising leaders work across various sectors, including retail, supply, and solution providers, taking the initiative to lead projects, support their colleagues, and strengthen their communities.
These honorees, who are excelling early in their careers, reflect the grocery industry’s proactive approach in identifying and nurturing talent. By giving these young professionals increased responsibility and recognition, the industry ensures it remains in touch with the needs of younger consumers. Connecting with this emerging workforce is essential for building lasting relationships with the next generation of shoppers, who will be shaping the market for years to come.
As a nominator noted of one 2024 GenNexter, “There’s a reason our division keeps asking [him] to do things and take places in leadership: because he executes with excellence, has a track record of success, is known for his ethics, and [his] positivity impacts others as a servant leader.” The same could be said for all the GenNext awardees, including:
Mark Kenney, Digital Marketing and Analytics Manager, Albertsons Cos./Denver Division, Age: 28
Kenney played a key role in driving Denver’s digital growth in 2023, with the division surpassing 2.1 million registered users, a 15% increase, and achieving a remarkable 185% boost in digital engagement. His innovative mindset has led to expanding digital influencers, video content, and hyperlocal social marketing.
Corie Pike, Digital Marketing Coordinator, Albertsons Cos./Denver Division, Age: 24
Pike has been a driving force behind Denver’s digital transformation, especially in short-form video. Under her leadership, the use of influencer content and social media marketing on Instagram and TikTok has grown, resulting in a more integrated strategy aligned with younger customers.
Cristy Zarate, Manager of Food Safety, Bashas’, a Division of The Raley’s Companies, Age: 39
Zarate serves on the Arizona Environmental Health Association, and collaborates with Arizona’s regulatory agencies to ensure Bashas’ stores comply with food safety standards. She created and successfully implemented food safety programs for cut-fruit and fresh-juice operations, which have become benchmarks for the company.
Samuel Affronti, Store Leader, The Kroger Co./Fry’s Division, Age: 33
Affronti, a Fry’s team member since he was 18, leads by fostering teamwork and community involvement. As store leader, he fosters a culture of teamwork and open dialog with his associates and customers to create a positive workplace and shopping environment. His leadership was key in a successful $2.3 million store remodel, enhancing the customer and associate experience.
Dillon Folk, Store Leader, The Kroger Co./King Soopers Division, Age: 29
Folk manages the City Market in Moab, Utah, achieving the district’s highest EBITDA of 10.08% and surpassing his employee retention goal by 10.4%. He’s now focused on advancing through the Retail Management Certificate program.
Bhrunella Gibson, District HR Leader, The Kroger Co./King Soopers Division, Age: 25
Gibson has exhibited leadership by optimizing scheduling efficiency, reducing overtime, and increasing employee engagement across a 13-store district. She led the successful implementation of the MyTime HR system and advocated for additional employee housing in resort towns facing labor shortages.
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