The Massachusetts-based retailer is celebrating its 70th anniversary by marking down prices on more than 500 items. In a move acknowledging its history and its commitment to community, the retailer is instituting a price freeze on staples like bread, milk, laundry detergent, chips, and ice cream through November 17th. In a statement, second-generation owner Rick Roche said: “Roche Bros. has evolved through the years by listening to our customers and doing our best to meet the needs of the communities we share. We continue to do that 70 years later. We realize that as a family-owned business, we have an opportunity to respond to the current challenges families are facing with the rising costs hitting our industry especially hard. Through our Price Lock Promise we hope to help families maintain some control over rising costs, while still accessing the highest quality products.” Founded in 1952, brothers Pat and Bud Roche invested $25 and mortgaged the family home to open the first Roche Bros. as a single butcher and produce shop in Roslindale, Massachusetts. In 1957, the store expanded its grocery offerings. Today, the grocer operates 16 locations across New England offering meat, seafood, produce, favorite food brands, full-service catering, and home delivery.