SpartanNash Looks to Remodel and Strengthen their Position

SpartanNash is a multi-state grocer that operate like small local markets giving the chain’s stores a hometown feel. It’s this role that’s at the heart of a store remodel strategy that SpartanNash has been rolling out across its Family Fare and Martin’s Super Markets chains in Michigan and northern Indiana. The company, which has officially been part of C&S Wholesale Grocers since September, is also kicking off store remodels across its D&W Fresh Market and VG’s Grocery banners. “While store guests experience our stores through different banners, we think about them through a shared lens: How do we show up as a strong hometown grocer in every community we serve?” said Brandon Pasch, SpartanNash’s SVP of Retail and Independent Merchandising. “The remodel strategy is really about consistency in that experience. Whether it’s a Family Fare in Michigan or a Martin’s in Indiana, we’re making sure the store reflects what shoppers expect today: strong fresh departments, clear value and an easy, enjoyable shopping trip, while still keeping the local character that makes each store feel familiar.”

In many of the markets where SpartanNash’s banners are located, the stores serve as the primary grocers in their communities, added Jay Mahabir, SpartanNash’s VP of Retail Operations. “We’re … focused on staying true to our role as a hometown grocer. That local connection is something that continues to matter, even as the industry evolves. If we can combine that with a modern, well-run store, that’s where we see long-term success,” Mahabir said. Even as the grocery industry changes at a rapid pace, Pasch said that the fundamentals for grocers are still the same: Shoppers expect fresh food, quality products, value, and convenience when they go to the grocery store. It’s these fundamentals that are at the center of SpartanNash’s overall strategy for its store remodels. “What we’re doing with these remodels is strengthening those fundamentals while modernizing how we deliver them. That includes more prepared foods, better merchandising of fresh, and a store experience that feels easy to shop – all with the same friendly faces you see every day,” he noted.