Sprouts Farmers Market executives announced during Goldman Sach’s 30th annual Global Retailer Conference that they have plans to open 40 new retail locations in 2024. This comes after their 2023 goal to open 30 new retail locations, and they are on track to meet that number, said Sprouts CEO Jack Sinclair. Sprouts opened their 400th overall store location in New Jersey in September 2023. In addition to the New Jersey store, Sprouts has recently opened new markets in Colorado Springs, Colorado; San Tan Valley, Arizona; Rialto, California; Boca Raton, Florida; Kenneth City, Florida; and West Melbourne, Florida. Increasing the number of physical store locations has been a top priority. The additional store locations have meant additional investment throughout the supply chain with new distribution centers in Colorado, Southern California, and Florida.
Earlier in 2023, Sprouts stepped into the online retail media arena by partnering with Insacart for an online platform to better connect with their customer base. The company will continue to focus and grow their e-commerce functionality and plans to launch a “real” loyalty program to reach their Health Enthusiast consumers by the end of 2024. To help achieve this goal and expand the reach of e-commerce, Sprouts announced Jim Bahrenburg as their Chief Technology Officer (former Chief Information Officer for Good Food Holdings), a first-ever position within the Sprouts company.