Sprouts Farmers Market began selling hemp-derived THC beverages last month in roughly 115 stores across Texas and Florida, the health-focused grocer confirmed to Supermarket News, even as the future of the category remains uncertain at the federal level.
The retailer said it will carry eight hemp-THC beverage brands, including Cann, Delta, High Pour, Magic Cactus, Nectar, Wynk, Howdy (Texas only) and Nowadays (Florida only). The rollout comes less than two months after President Trump signed a federal spending bill that would effectively ban most hemp-derived THC products beginning in November. A Sprouts spokesperson declined to comment on the timing of the launch or how the company plans to respond if the federal ban takes effect.
Jake Bullock, founder of hemp-THC beverage company Cann, said in a LinkedIn post that his team and Sprouts representatives first connected nearly a year ago during a brief meeting on the Expo West trade show floor.
“It is clear that consumers now more than ever want alternative adult beverage options as they prioritize making healthy decisions in their lives,” Bullock’s LinkedIn post says. “These wellness consumers are already shopping at Sprouts and now can easily add a pack of Cann to their cart.”
Phoenix-based Sprouts Farmers Market operated 464 stores across 24 states as of its most recent quarter. The specialty grocer is known for catering to shoppers with specific dietary needs and for its “treasure-hunt” shopping experience, driven by frequent new product introductions. Sprouts is the latest retailer to explore the sales potential of hemp-THC beverages, joining a growing list of grocers, convenience stores, liquor stores and big-box chains entering the space. Last fall, Target said it was testing a selection of hemp-derived THC drinks in a limited number of stores in its home state of Minnesota.
Minnesota became the first state to legalize the sale of hemp-derived THC products in 2022. What many consider a loophole in the 2018 Farm Bill allowed products containing no more than 0.3% hemp-THC by weight to be sold nationwide. Since then, the segment has grown into an estimated $28.3 billion industry, with states adopting their own regulatory frameworks. However, a provision added to the federal funding bill in November 2025 would ban hemp-derived THC drinks, edibles and other products containing more than 0.4 milligrams of psychoactive tetrahydrocannabinol, or THC, per container. The measure, intended to limit youth access, is scheduled to take effect in November of this year, though suppliers, retailers and other industry advocates are pushing to delay implementation while urging lawmakers to establish federal regulations for hemp-THC products.
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