Sprouts Farmer’s Market made the announcement in September that they will contribute to sponsorship agreements within women’s athletics departments at the following Universities: Arizona State University, University of California, Los Angeles, University of Southern California, and University of Texas. There will be season-long activity and games sponsorships as well as the individual sponsorship of one female student-athlete from each school.
This announcement comes on the heels of the 50th Anniversary of Title IX. Title IX is part of the Education Amendment of 1972, prohibiting sex-based discrimination in any school or program that receives federal funding. “As we celebrate the 50th anniversary of Title IX, we are reminded of the progress that has been made in women’s sports over the past five decades,” said Timmi Zalatoris, senior vice president of human resources at Sprouts. “When we think about the next 50 years of gender equality, Sprouts is committed to building on this momentum and remains invested in growing and changing the landscape of women’s sports for years to come.”
“Through these partnerships, and after celebrating the anniversary of Title IX, we pledge to continue to empower and educate women’s health and performance, bringing fresh and nutritional food options to them on and off the playing field,” said Jack Sinclair, chief executive officer of Sprouts. “We’re also proud to align our brand with talented, hard-working female student-athletes at these four outstanding universities.”
