Sprouts Holiday Catering Gets a Boost From Instacart Ordering System

Sprouts Farmers Market is now taking pre-orders for holiday season catering offerings at more than 400 stores with an updated order management system. The natural foods grocer and Instacart have teamed up to introduce FoodStorm, Instacart’s order management system (OMS), at more than 400 Sprouts locations nationwide. Teaming with Instacart will help Sprouts streamline its current catering operations and update its holiday inventory organization, ensuring a more efficient and positive holiday season experience for all customers and store staff members. FoodStorm’s system makes it simpler for associates to manage orders for turkeys, meats, prepared meals, platters, and other catering offerings. FoodStorm offers a digital catering experience built specifically for grocery retailers, enabling omnichannel ordering for shoppers. 

“Sprouts is committed to providing a seamless customer experience across all facets of our business, and we’re thrilled to partner with our friends at Instacart to bring Foodstorm to Sprouts,” said Sprouts President and COO Nick Konat. “This will give our customers a new and convenient way to order better-for-you meals this holiday season.” FoodStorm is now the driving force behind Sprouts’ Turkey Tracker, which offers customers a precise view of their order’s progress in the production pipeline. This replaces the previous labor-intensive system used for in-store order fulfillment. The transition to FoodStorm’s platform not only alleviates pressure on staff members but also enhances the overall experience for customers who are pre-ordering and would like to monitor their holiday orders.

“As the holiday season approaches, grocers brace for a surge in demand for prepared food that can increase their order volumes by up to 20 times the usual amount,” noted Rob Hill, general manager of FoodStorm at San Francisco-based Instacart. “That’s why we’re committed to investing in the most innovative technology solutions that will enable grocers to expand, compete and better meet the evolving needs of their customers. FoodStorm is designed for busy catering operations, ensuring that orders run smoothly, even during busy times like the holidays. With just a few clicks, customers can order their Thanksgiving feast or holiday meals, knowing it will be conveniently prepared for pickup at their local Sprouts store and allowing them to enjoy more quality time at home with loved ones.” Phoenix-based Sprouts Farmers Market has approximately 31,000 employees and operates over 400 storefronts in 23 states across the country. The company ranks No. 51 on The PG 100, Progressive Grocer’s 2023 ranking of the top food and consumables retailers in the country. Instacart currently partners with over 1,400 national, regional, and local retailers to facilitate online shopping, delivery and pickup from 80,000-plus locations across North America on the Instacart Marketplace.