Sprouts Supports Women’s Athletics with Eight New NIL Partnerships

Cameron Brink, Pac-12 Women’s Basketball Player of the Year.

In honor of Women’s History Month, Sprouts Farmers Market continues their commitment to support women’s athletics by unveiling eight new Name, Image, and Likeness (NIL) agreements with athletes from schools in Sprouts
communities nationwide. With over 150 athlete deals executed through NIL partnerships to date, Sprouts has cemented its role as a powerful advocate for women’s sports. In 2022, the company commemorated the 50th anniversary of Title IX by sponsoring 50 athletes within the Pac-12 and Big 12 conferences. Continuing its dedication to women’s athletics in 2023, Sprouts forged over 45 partnerships with college athletes. 

“Sprouts’ remains steadfast in our commitment to elevate women’s athletics through ongoing NIL partnerships with talented female athletes,” said Alisa Gmelich, Senior Vice President and Chief Marketing Officer of Sprouts. “We’re thrilled to extend our support with eight new partnerships, reaffirming our ongoing dedication to empowering women and fostering opportunities for women in athletics.” 

Since 2022, Sprouts has remained dedicated to empowering women both on and off the field, whether by providing access to nutritious groceries or establishing impactful partnerships with elite athletes and organizations. 

Here are the eight new athlete sponsorships facilitated by Sprouts:  

Cameron Brink, Basketball (Stanford Cardinal) 
This season, Brink was named the Pac-12 Conference’s Women’s Basketball Player of the Year and Defensive Player of the Year. 

Hailey Merchant, Gymnastics (University of Maryland) 
Merchant, a talented gymnast, has twice been recognized by her conference for her scholastic accomplishments by being named to their All-Conference Scholastic Team. 

Jordan Bowers, Gymnastics (University of Oklahoma) 
Bowers boasts five NCAA All-American titles, two national championships, two Big 12 Conference Championships and was named the 2022 Big 12 Newcomer of the Year. 

Lauren Gustin, Basketball (Brigham Young University) 
In the 2022-23 season, Gustin led the country in rebounds and defensive rebounds per game and is a two-time All-Conference First Team selection. 

Logan Cole, Softball (University of Arizona) 
Last season, Cole had three games with multiple hits, including a two-RBI game, and saw time at shortstop, second base and outfield. 

Brooke Donabedian, Gymnastics (Temple University) 
Donabedian holds her school record for a floor routine score of 9.950, which she has accomplished twice. Throughout the 2023 season, she secured five separate floor event wins. 

Sarah Sylvester, Basketball and Volleyball (Texas Christian University) 
Sylvester is the first player in her school’s history to play both volleyball and women’s basketball at the varsity level. She was the only player to start every volleyball match this past season and was named Big 12 Volleyball Defensive Player of the Week in September 2023. 

Alyssa Washington, Softball (University of Texas) 
Washington was named to the All-Big 12 Freshman team in 2021 and the All-Big Second Team in 2022. In the 2023 season, she started 38 games at third base and shortstop. 

For more information, visit https://www.sprouts.com/women-in-sports/.