Stop & Shop is launching a brand-wide rollout of its innovative Savings Station, an in-store kiosk aimed at making digital coupons more accessible to all customers, particularly seniors and lower-income shoppers who may lack smartphones or internet access. The kiosk will be introduced in half of Stop & Shop’s locations in time for the holiday season, with plans to expand to all 350 stores by January 2025. The Savings Station allows customers to easily activate digital coupons from the weekly circular as well as personalized offers, without the need for a smartphone, internet access, or a computer. This feature is designed to bridge the digital divide, ensuring that all customers, particularly those who aren’t tech-savvy or do not have a smartphone, can access the same savings offered through Stop & Shop’s digital platform. The kiosk pilot began in late 2023 and is part of the company’s broader plan to make groceries more affordable, especially in Rhode Island.
“This rollout is another step we’re taking to enhance the shopping experience and remove barriers for our customers,” said Roger Wheeler, President of Stop & Shop. “We received feedback from customers who felt left out of valuable digital coupon savings, and the Savings Station is our response to ensure everyone can take advantage of our deals, especially during the busy holiday season.”
To use the Savings Station, customers simply scan their GO Rewards loyalty card or enter their phone number to activate the digital coupons and personalized offers based on their shopping history. For those seeking a touchless option, a QR code is available for easy scanning. Shoppers will receive a printout of their digital coupons, which will automatically apply at checkout when they scan their card or enter their phone number. In addition to offering easy access to weekly and personalized discounts, the Savings Station will also provide recipe ideas and printout activities to keep children entertained while shopping.
Edgar Dworsky from ConsumerWorld.org praised the initiative, saying, “We commend Stop & Shop for making digital coupons more accessible to everyone, including seniors and low-income shoppers without internet or smartphones. Especially now, when many budgets are tight, these savings could help reduce grocery costs.” Two years ago, five consumer organizations – including Consumer Reports, USPIRG, National Consumers League, Consumer Action, and Consumer World – urged supermarket chains to provide easy alternatives for customers without digital access to benefit from digital-only weekly sale items. Stop & Shop is the first to act on this call.
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