Thrive Market has introduced new quality standards for everything sold on its online platform, called Thrive Market Approved. These standards ensure that products are non-GMO, free from over 1,000 restricted ingredients like artificial flavors and antibiotics and follow sustainable and ethical practices. This applies to both partner brands and Thrive Market’s own products.
The new rules also require that brands treat their workers fairly and maintain safe working conditions. Thrive Market supports certifications such as Fair Trade Certified and Global Animal Partnership. Their warehouses are certified for Zero Waste, and they use carbon-neutral shipping. As a certified public benefit corporation, Thrive Market focuses on social and environmental goals, reflecting a trend among specialty grocers to meet growing consumer demands for healthier and more sustainable products.
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