UNFI Legacy Natural Marketing Programs Update

UNFI is continuing on their path of transforming how they do business with the end goal remaining in sight: to be the distributor of choice, while providing less complex and more transparent partnerships.

To ensure UNFI executes this flawlessly, they have made the conscious decision to pause the integration of the legacy natural programs, Natural Connection and Hot Sheets, into the Region Retail Merchandising planning cycle. These programs will continue to be planned and negotiated by the Supplier Relationship Manager (SRM) for all programs executed through 2025.

Additionally, UNFI is committed to continuing the momentum on building out the Save Every Day (SED) and Shippers and Pallets program in natural. These programs will continue to be managed by the Region Merchandising teams.

UNFI will progress towards assigning SRMs to all grocery, frozen, and dairy suppliers over time (6 to 12 months), and will inform you each step of the way.

Should you have any questions or concerns, do not hesitate to reach out to your SRM or Category Manager (CM).