UNFI hosted its 2025 Holiday & Winter Selling Show – East at the Mohegan Sun Convention Center in Uncasville, Connecticut. At the event, thousands of suppliers, retailers, and UNFI associates came together to discover new products, build relationships, and learn more about all the ways UNFI helps partners accelerate growth.
A key highlight of the show was UNFI’s Supplier Circle of Excellence Awards, now in its second year. These awards celebrate suppliers who have demonstrated a commitment to excellence and are setting new standards for the industry. From rising talent to longstanding excellence, these suppliers are shaping the future of the grocery industry through their achievements in brand performance, category leadership, product innovation, and more.
This year, 31 supplier brand partners were recognized for their contributions across 15 unique categories, including separate classifications for emerging and established suppliers.
“This year’s Supplier Circle of Excellence Award winners represent the best of our industry, and we’re proud to recognize their meaningful contributions,” said Sandy Douglas, UNFI CEO. “Their leadership, creativity, and commitment to excellence in an increasingly competitive market is defining the future of the consumer-packaged goods and grocery retail industries.”
Suppliers were evaluated based on sustained business performance showcasing loyalty, growth, and a competitive advantage, as well as impact and a commitment to support communities, the planet, and more.
Three winners were named in Supplier of the Year categories.
“At Chobani, our commitment to our people and our communities runs deep—we live it every day by working with local partners to end hunger,” said Marcin Moscicki, Vice President of Sales at Chobani. “Our partnership with UNFI has helped us extend that impact even further, bringing nutritious food to more communities and making a meaningful difference where it’s needed most.”
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