Beginning in March, Conventional Center Store Merchandising will be centralized and managed nationally instead of regionally. Randy King will lead National Merchandising Food (edible grocery, frozen and dairy) and Patty Fishman will lead National Merchandising Non-Food (non-edible grocery and GMHBC). In addition to the National team, there will be three Regional Merchandising Execution teams to tailor offerings to customer and market-specific needs while driving program execution in partnership with regional retailers. Jennifer McDonald will continue to lead the West Region, Todd Schilling will lead the Central Region, and Ria Gray will lead the East Region.
The new Natural wholesale structure also includes a dedicated Natural Merchandising center of excellence, led by John Raiche, which will provide enhanced merchandising strategies and support to our natural/organic/specialty suppliers and our retail customers who sell these products.
In the new structure, all suppliers will continue to work directly with their Supplier Relationship Manager (SRM) for day-to-day business needs. In the future, SRM’s will be assigned to conventional suppliers who have not had an SRM in the past.
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