Whole Foods Market Launches New Urban Convenience-Store Format

Whole Foods Market is rolling out a new concept called the “Whole Foods Market Daily Shop,” aimed at offering urban customers a quick and convenient shopping experience. These small-format stores, ranging from 7,000 to 14,000 square feet, are comparable in size to traditional convenience stores, making them ideal for densely populated metropolitan areas. This format represents a significant reduction in footprint compared to the average 40,000-square-foot Whole Foods Market grocery store.

The first Whole Foods Market Daily Shop is set to debut on the Upper East Side in Manhattan, located at 1175 Third Avenue, with plans for additional locations throughout New York City. The retailer anticipates opening the first store this year and intends to expand the format to other cities across the country following the successful launch in New York City.

“In bustling hubs like Manhattan where proximity matters, these stores will bring Whole Foods Market closer to existing customers, while extending the company’s reach to others in surrounding neighborhoods,” the company said in an announcement. The company ran a test of the concept in 2019 in a 2,500 square foot space of the Chelsea store in Manhattan under the same name. Positive consumer feedback from this pilot program has led to a broader rollout of the concept.

The Whole Foods Market Daily Shop will provide grab-and-go meals and snacks, essential weekly items, and a convenient spot to pick up ingredients for a quick meal, all meeting the company’s quality standards. The stores will continue to offer a wide range of traditional Whole Foods Market products, including fresh produce, meat, seafood, prepared foods, breads, alcohol, supplements, as well as a curated selection of local specialties and the 365 by Whole Foods Market private-label brand. Additionally, the upcoming location expected to open this year will be the first Whole Foods Market store in Manhattan to feature Juice & Java, offering a variety of coffee, tea, fresh juices, smoothies, sandwiches, soups, and desserts. Whole Foods Market Daily Shop will offer staffed- and self-checkout, but no pickup, delivery, or Just Walk Out technology for the time being.

“At our new store formats, we’re tailoring every square foot to the unique, fast-paced needs of urban lifestyles. We’re excited to introduce a new way for our customers to quickly pick up their Whole Foods Market favorites – from grab-and-go meals to that last-minute dinner ingredient – making the early-morning or after-work grocery trips more efficient and enjoyable,” said Christina Minardi, Executive Vice President Growth and Development for Whole Foods Market and Amazon. “Expanding our footprint with Whole Foods Market Daily Shop is key to our growth, fostering deeper customer connections, and advancing our purpose to nourish people and the planet.”

Founded in 1980, Austin-based Whole Foods Market is a leading natural and organic foods retailer with more than 530 stores in the United States, Canada, and the United Kingdom, plus more than 75 stores in the pipeline. The company has signed 35 leases this year: 30 leases for Whole Foods Markets and five for Daily Shops.