Whole Foods Market Relocates in the Mad City

On Wednesday December 13th, Whole Foods Market opened their new relocated store in Madison, Wisconsin. The new store is located on the city’s Westside replacing the original smaller location.

The 51,000 square foot store is located in the Madison Yards Way shopping complex and will be the anchor for the newly developing 21 acre shopping and entertainment area.

The original location opened in 1996 and over time became hard pressed to meet the needs of the growing population in Madison and nearby Middleton. Challenged with limited parking and a small footprint, it was determined that a larger store was needed. The planning for the new Madison Yards location stretched over several years and came to fruition on December 13th.

New and existing Whole Foods Market customers will enjoy a new and enhanced shopping experience. The new location will provide a full service hot and prepared foods bar with multiple selections, a larger produce department, and a full-service coffee station.

The interior of the store includes 20 dry grocery endcaps, 50 frozen doors, 88 feet of refrigerated dairy, 16 feet of dairy endcaps, eight Whole Body merchandising endcaps, and 12 frozen endcaps.

The dry grocery, refrigerated dairy and specialty foods departments will offer more than 700 local products that contain a Midwest connection.

The store opening proved a great success with over $1.1 million in sales the first seven days. Much excitement surrounded opening day with entertainment, giveaways, free coffee and bakery goods and a large amount of anticipation for great success from both the community and store personal. The organization is thrilled to meet the needs and desires of the ever-growing Madison community which includes families, college students, government employees and business professionals.