On November 22nd, employees at a Whole Foods Market location in Philadelphia officially announced their plan to unionize with the United Food and Commercial Workers (UFCW) Local 1776, submitting the necessary paperwork to the National Labor Relations Board (NLRB). If their efforts are successful, this would mark the first unionized Whole Foods Market store in the company’s history. Previous attempts to unionize, such as campaigns in Madison, Wisconsin, and Tyson’s Corner, Virginia, failed before the company’s acquisition by Amazon in 2017. These efforts were hindered by tactics like captive audience meetings and other strategies to prevent unionization. Historically, Whole Foods Market’s competitive pay, company culture, and benefits have been factors that discouraged workers from seeking union representation. That, however, seems to be changing. As Whole Foods Market increasingly adopts policies associated with its parent company Amazon – such as self-checkout systems, heightened surveillance, limited opportunities for career advancement, and a strict attendance policy – employees are finding greater motivation to organize. The union push is unfolding against the backdrop of ongoing global protests related to Amazon’s workplace conditions. The campaign also echoes the successful unionization movement at Starbucks, where employees at hundreds of stores have pushed for better wages, improved working conditions, and more influence over the company’s culture, aiming to ensure that their progressive values are maintained as the company grows.