Amazon shoppers will soon be able to order Whole Food’s 365 private label brand. The brand will be offered this summer with up to 15% off for recurring orders. This move comes as the delivery giant hopes to bolster their position as a serious grocery player. At present, the brand boasts over 3,500 skus. Amazon has struggled this year showing signs of retreat in the sector. Layoffs and Amazon Fresh closings cast a shadow on the grocer. Amazon looks to pivot and set a successful course with the addition of the 365 products, and with fresh food delivery to non-Prime members, store remodels, and new tech like the Amazon One Palm payment system that is now available at Whole Foods Market stores.