Brand Services

The National Brand Manager provides the strategic oversight and guidance in the development and implementation of customized business plans for our principals. This team will provide point(s) of contact for the dissemination and accumulation of information pertaining to our brands. This team works in concert with our Distributor Relations and Sales teams within our Conventional, Grocery, and NBC divisions.


  • Implementation of New Brand launches to ensure a smooth and comprehensive approach regionally and nationally
  • Oversight to ensure the proper and complete updating of information in our custom database application
  • Scheduling and oversight of brand training for our sales teams to ensure depth and quality of the product / brand knowledge
  • Collect, consolidate and disseminate all brand information
  • Developing efficient trade-spend plans that drive sales and boost promotional volume
  • Timely updates in regards to retail appointments, in-store conditions, sales trends, retail execution and results
  • Development of retailer and category review strategies, monthly/quarterly goals and priorities
  • Category trends and competitive analytics
  • Coordination of Market Tours & SPIFF programs