Our National Brand Management team provides strategic oversight and guidance in developing and implementing customized business plans for our principals. This team will provide a point of contact for disseminating and accumulating information about our brands. This team works in concert with our Distributor Relations and Sales teams within our Conventional, Grocery, and NBC divisions.
Services
- Implementation of new brand launches to ensure a smooth and comprehensive approach regionally and nationally
- Management to ensure the proper and complete updating of information in our custom database application
- Oversight of brand training for our sales teams to ensure depth and quality of the product/brand knowledge
- Development of efficient trade-spend plans that drive sales and boost promotional volume
- Timely updates in regards to retail appointments, in-store conditions, sales trends, retail execution and results
- Buildout of retailer and category review strategies, monthly/quarterly goals and priorities
- Reporting on Category trends and competitive analytics
- Coordination of Market Tours & SPIFF programs