Our Brand Management team guides you through the development of a strategy-driven, customized business plan. They serve as your point people, working with our Distributor Relations and Sales teams within our Conventional, Grocery, and NBC divisions to gather and share information about your brand.
- Execute new brand launches regionally and nationally with a smooth and comprehensive approach
- Ensure the accuracy and thoroughness of product updates to our custom database
- Enhance the depth and quality of the sales team’s product/brand knowledge
- Work with you to develop efficient trade-spend plans that drive sales and boost promotional volume
- Provide retail detail…appointments, in-store conditions, sales trends, retail execution and results
- Buildout retailer and category review strategies, monthly/quarterly goals and priorities.
- Report on category trends and competitive analytics
- Coordinate market tours and SPIFF programs