Reuben joined Mitzvah Marketing in October 2006, continuing on when Presence Marketing acquired Mitzvah one year later.
Prior to entering the Natural Products Industry, Reuben worked 11 years in the conventional grocery class of trade for SC Johnson as a Sales Rep, NW Regional Market Manager and lastly, Corporate Business Manager with the Kroger West Divisions.
He is an alumnus of the University of Arizona with a double degree in Marketing and Human Resource Management. In college, he met his wife of 19 years, Waka. Together they live in the Seattle market with their three sons.