Tracy Miedema

Vice President of Innovation & Brand Development

Tracy Miedema is Vice-President of Innovation & Brand Development at Presence. In this role she is responsible for optimizing the growth and profitability of brands in the company’s investment portfolio.


Before joining the Presence team in 2014, Tracy served as Director of Product Innovation for Earthbound Farm/WhiteWave Foods, heading up new business in category adjacencies. Since 2012, Tracy has led graduate student teams in product innovation at the Darden School of Business.


She has also served for 5 years on the US Federal regulatory advisory committee for organic, the USDA National Organic Standards Board, including Chair of the Board. Past roles include marketing with General Mills’ Small Planet Foods Division, and creating and developing consumer brands for Stahlbush Island Farm, a privately held farm and food processor.
Tracy holds a BA from the University of Washington and an MBA from Western Washington University.


She lives with her family in rural Oregon where she likes to make wine, hunt for mushrooms, cook feasts, and spend time with kids.