(847) 277-9500
Gain valuable insights into current market trends, consumer preferences, and competitor strategies to identify opportunities for growth and differentiation.
Close
Crafting a new and vibrant brand is a significant achievement, yet the journey into the grocery channel presents its own set of challenges. With Market Ready Services, we help navigate the industry complexities and foster sustainable growth. Our focus is helping emerging brands develop their go-to-market strategy and execute a stellar retail plan.
We’re passionate about fostering the growth of ready-for-market brands in the ever-evolving grocery landscape. Our team of industry experts is dedicated to providing tailored solutions to help your brand thrive in today’s competitive market.
Why Choose Market Ready Services:
Ready to take your emerging CPG brand to the next level? Contact us today to schedule a consultation with one of our experts. Let’s work together to unlock the full potential of your brand and achieve sustainable growth in the dynamic grocery marketplace.
Both services aim to propel your Natural Products brand to success, but they cater to different stages and needs:
PRESENCE Market Ready Services:
PRESENCE Broker Services:
The program typically spans 3-6 months. The duration can be customized to fit your brand’s specific needs and goals. Our aim is to provide a comprehensive and curated experience, ensuring your brand is thoroughly prepared for market entry at the end of our program, so each brand has its own unique timeline tailored to their needs!
Working with PRESENCE’s Market Ready Services significantly contributes to your brand’s success by ensuring that all aspects of your market entry are strategically and professionally handled. We provide expert guidance on market trends, retailer insights, and competitive analysis, which are crucial for making informed business decisions. Our support in branding, compliance, and strategy paves the way for a smoother and more successful market entry. Don’t take our word for it, check out our testimonials below.
This program is perfect for:
We tailor our services to fit the unique needs of each brand, whether you’re refining your product, navigating regulatory requirements, or developing a market strategy.
Our Market Ready program includes services such as market analysis, brand development, packaging and labeling advice, compliance and regulatory guidance, and strategic planning. We also offer coaching on sales and marketing tactics, insights into retailer expectations, and support in building a compelling brand story.
“HeyBamboo had been selling direct, but we were brand new to Retail and knew we had a lot to learn. We heard about the Market Ready program as a way for emerging brands to get ready for retail, and decided to take the plunge and make the investment. It turns out it was worth every penny.
I felt like I was an athlete surrounded by a team of experts, coaches and advocates, all in my corner to help HeyBamboo succeed. The program was totally customized, focused on what I needed to learn or work on based on where we were. Since PRESENCE is a large and established CPG broker, the quality of CPG expertise in the program was unparalleled. I was blown away by what I got out of it, and plan to re-engage in the future when the need arises again. Great team and great program, and worth the investment.”
– Joslyn Faust, CEO and Founder, HeyBamboo
“If this is your first time stepping into the retail market space, Market Ready by PRESENCE should be your first consideration. The top level support and attention you will receive is invaluable. It is hard for me to imagine how emerging brands could navigate a successful retail launch without this program. Thank you Erica, Noelle, Chris and Michelle.”
“From the point of our first contact with Michelle with the PRESENCE Market-Ready team, we have felt this sense of partnership and their sincere desire to help our brand get laser-focused and be best poised to enter retail distribution. They are responsive, helpful, insightful, and willing to say the hard things when needed to move the needle in our mindset. Our interaction with all their team members was amazing and informative.
Thank you PRESENCE! We’re grateful for you!”
– Jodie Stamm, B2B Account Manager-Wholesale, Organic 3, Inc.
Market Ready was one of the most valuable experiences I’ve done in my 20+ years in the Natural Food industry. Being able to talk with such knowledgeable people from across the PRESENCE community, and strategize on how best to go to market, has setup Purplesful for what I believe will be a very effective launch in the US in the coming months. We worked through all the facets surrounding building a natural food brand, and prepared the team for what is to come.
I can’t recommend this program enough for anyone who wants to get the brightest minds in the industry thinking about their business in advance of a launch or a big push. Invaluable!
– Matthew von Teichman, Founder, C4 Funds
“THANK YOU so much again for all the time you’ve spent with me these past three months to help craft our retail expansion plan. Your expertise and guidance have been nothing short of incredible! Collaborating with this team has been an absolute delight.
Your passion for what you do is truly contagious, and I have found the entire experience to be enlightening and inspiring. A program I truly feel honored to have been a part of. What you are doing for young businesses is something really special.”
– Amie Kesler, Founder/CEO, Carolyn’s Krisps
PRESENCE Market Ready helped us game-plan our retail strategy for the next 15 months, among other things. They brought professionalism, energy and deep market knowledge catered to our needs as a growing brand on a weekly basis. Highly recommend for any brand looking to succeed in the packaged goods vertical.
– Bryan Guadagno, Co-Founder, It’s Skinny
The Market Ready Program was just what our brand needed to be set up for success when launching into retail for the first time. Not only did Presence Marketing make us feel equipped to handle the ins and outs of the trade, but they also made us feel right at home, like we’d been a part of their family for years. By the end of the program, we felt confident and clear on exactly what our path to market would be for our brand, and we gained a few friends in the process, too. Thanks again, Presence!
– Eric Zipperle, Co-Founder, Cornbread Hemp
Even if you think you are 100% buttoned up, and the vision and roadmap into Brick & Mortar is crystal clear, I promise you there’s something you haven’t thought about … but PRESENCE Marketing has.
With over 20+ years in the CPG industry myself, I was incredibly impressed with the structure and organization of the Market Ready program, and how worthwhile it was for our brand to truly prepare us for a proper launch.
Michelle and her team, and the Market Ready agenda, helped us close any necessary gaps in our sales toolkit (with lots of best in class examples to support our journey) allowing for a solid foundation to springboard from.
We at Ethique are sincerely grateful for that training, grounding and preparation … and we’re now starting to reap the rewards!
– Danya Kennedy, President, Ethique Consumer Products – North America
I have been in CPG space for over 25+ years and I was surprised by how much we were able to learn and how insightful each session was. PRESENCE was able to really make the sessions applicable to our needs as a company and we had fun along the way. I would recommend them to any small or big company that wants to get an edge in the CPG world.
– Barb Axelson, Co-Founder, It’s Skinny
With a 40+ year track record of organic products brokering in Canada, I was impressed with the team who were very knowledgeable, very detailed, had up to date and useful technology that worked well to support their efforts, and were very pleasant and patient. For a brand wanting to do a serious and thorough assessment of launching into the retail natural channel, the Emerge program helps to clearly establish the facts about the category and the opportunities. Market Ready takes into account every aspect of evaluating market entry. It also takes a “deep dive” into the actual nuts and bolts of the category. As a client, you also get a take away “client book” which can be reviewed with the helpful information it contains. I would highly recommend that any brand who wants to enter the US natural marketplace use the Market Ready program by PRESENCE to get excellent results.
– Michael Theodor, VP of Sales, YYUX Inc.
First off let me say, The Market Ready team is a very talented team….highly knowledgeable with great energy and a passion for what they do….and Michelle Lobo was simply wonderful to work with. I think the approach and flow of topics was laid out very thoughtfully…. starting with brand basics then into category data and account overviews. The broader topics of innovation (what’s working / what’s not) and the regulatory environment were also well thought through and presented and the way that everything was captured and recorded was extremely helpful! After working with the Market Ready team over the past few months there is no doubt in my mind why PRESENCE is such a wonderful and highly successful organization!
– Rob Hasselman, Vice President of Sales for North America, Present Life
Our brains are still swirling from the data yesterday…. LOVING the depth and granularity of info you are bringing to us! Feels as though the fog is lifting and we are going to be able to navigate much more strategically! THANK YOU!!!!
– Samantha Coker, Co-Founder, Rich Nuts
I cannot speak highly enough of the value we received from the PRESENCE team and their Market Ready program as we brought FX Chocolates to market. Michelle, Karen, Noelle, Bradford and the rest of the team are so knowledgeable, professional and fun to work with. As a brand new to retail, there is so much to learn and consider and we felt so supported and cared for. They made sure we addressed each key issue and gap we had to give us the best chance of success. Beyond this, and perhaps most importantly, success in this industry is based on relationships and the PRESENCE team is made up of legitimate rock stars in our industry – with strong and positive relationships with each retailer we engaged with. We recommend them to any brand looking to enter the retail space in the natural products industry.
– Neal Mercado, Chief Marketing Officer, FX Chocolate
When we started with Market Ready we had no idea just how beneficial the program would be. You not only provided the education and nuts and bolts of CPG and retail, but each of you also took an actual interest in and advocated for Wella and provided insight and opinions that helped us shape our future. We could not be more pleased than we are being a part of the PRESENCE family, and we know that our inclusion is largely in part to what you provided for us. Thank you for being such wonderful partners, mentors, and friends. We are looking forward to many years of success and growth with PRESENCE.
– Deborah, Rosalba, Lauren, Keith and all of your friends at Wella!
“When we were first considering Market Ready, we knew we were in a very important stage in our business. We were just getting what we felt was “market ready,” but took the leap and joined any way. That was one of the best decisions we made this year.
The Market Ready team gave us practical, actionable advice that we were able to put to use immediately. They went above and beyond with helping us through our current challenges while also preparing us for the future. We left the program significantly more knowledgeable, confident, and most importantly, prepared to not only grow into bigger retail and distribution but to actually succeed when we did get there!”
– Breanna Golestani, Co-Founder & CEO, Kokada
“The PRESENCE Market Ready program has been a tremendous plus for TRU KAVA as we prepare to enter the retail distribution market! The amount of one on one time included in the program gave us first hand knowledge not only of how to navigate this new distribution channel for us but we also received a lot of good coaching on our product development, packaging and what sells….and what doesn’t. I can’t imagine embarking into retail distribution without this opportunity to work with the world’s best…PRESENCE!”
– John L. George, Founder, TRU KAVA
“We just landed WFM on top of Sprouts, NCG, and so many others last year! Pretty sure the crazy new retail growth success was because of what Market Ready all taught us at the beginning of the year.”
– Breanna Golestani, Co-Founder & CEO, Kokada
“Market Ready was exactly what I needed to get my head around the US market and feel confident about launching my products. The team was so wonderful to work with, provided an incredible amount of information and helped me feel prepared when it came to the best approach to market. I highly recommend the Market Ready program for anyone contemplating launching a new brand or products into the US market.”
– Bridget Carmady, Director, Naturopath & Founder, Clémence Organics
“The Market Ready program took two years’ worth of learning and condensed it into two months. It’s a detailed and informative program for any brand looking to get into retail.”
– Hannah Cheng, Co-Owner, Mimi Cheng
