Market Ready Services Powered by PRESENCE

PRESENCE Market Ready helped us game-plan our retail strategy for the next 15 months, among other things. They brought professionalism, energy and deep market knowledge catered to our needs as a growing brand on a weekly basis. Highly recommend for any brand looking to succeed in the packaged goods vertical.

– Bryan Guadagno, Co-Founder, It’s Skinny

Even if you think you are 100% buttoned up, and the vision and roadmap into Brick & Mortar is crystal clear, I promise you there’s something you haven’t thought about … but PRESENCE Marketing has.

With over 20+ years in the CPG industry myself, I was incredibly impressed with the structure and organization of the Market Ready program, and how worthwhile it was for our brand to truly prepare us for a proper launch.

Michelle and her team, and the Market Ready agenda, helped us close any necessary gaps in our sales toolkit (with lots of best in class examples to support our journey) allowing for a solid foundation to springboard from.

We at Ethique are sincerely grateful for that training, grounding and preparation … and we’re now starting to reap the rewards!

– Danya Kennedy, President, Ethique Consumer Products – North America

I have been in CPG space for over 25+ years and I was surprised by how much we were able to learn and how insightful each session was. PRESENCE was able to really make the sessions applicable to our needs as a company and we had fun along the way. I would recommend them to any small or big company that wants to get an edge in the CPG world. 

– Barb Axelson, Co-Founder, It’s Skinny

With a 40+ year track record of organic products brokering in Canada, I was impressed with the team who were very knowledgeable, very detailed, had up to date and useful technology that worked well to support their efforts, and were very pleasant and patient. For a brand wanting to do a serious and thorough assessment of launching into the retail natural channel, the Emerge program helps to clearly establish the facts about the category and the opportunities. Market Ready takes into account every aspect of evaluating market entry. It also takes a “deep dive” into the actual nuts and bolts of the category. As a client, you also get a take away “client book” which can be reviewed with the helpful information it contains. I would highly recommend that any brand who wants to enter the US natural marketplace use the Market Ready program by PRESENCE to get excellent results.

– Michael Theodor, VP of Sales, YYUX Inc.

First off let me say, The Market Ready team is a very talented team….highly knowledgeable with great energy and a passion for what they do….and Michelle Lobo was simply wonderful to work with. I think the approach and flow of topics was laid out very thoughtfully…. starting with brand basics then into category data and account overviews. The broader topics of innovation (what’s working / what’s not) and the regulatory environment were also well thought through and presented and the way that everything was captured and recorded was extremely helpful! After working with the Market Ready team over the past few months there is no doubt in my mind why PRESENCE is such a wonderful and highly successful organization! 

– Rob Hasselman, Vice President of Sales for North America, Present Life

I cannot speak highly enough of the value we received from the PRESENCE team and their Market Ready program as we brought FX Chocolates to market.  Michelle, Karen, Noelle, Bradford and the rest of the team are so knowledgeable, professional and fun to work with.  As a brand new to retail, there is so much to learn and consider and we felt so supported and cared for.  They made sure we addressed each key issue and gap we had to give us the best chance of success. Beyond this, and perhaps most importantly, success in this industry is based on relationships and the PRESENCE team is made up of legitimate rock stars in our industry – with strong and positive relationships with each retailer we engaged with.  We recommend them to any brand looking to enter the retail space in the natural products industry.

– Neal Mercado, Chief Marketing Officer, FX Chocolate

When we started with Market Ready we had no idea just how beneficial the program would be. You not only provided the education and nuts and bolts of CPG and retail, but each of you also took an actual interest in and advocated for Wella and provided insight and opinions that helped us shape our future. We could not be more pleased than we are being a part of the PRESENCE family, and we know that our inclusion is largely in part to what you provided for us. Thank you for being such wonderful partners, mentors, and friends. We are looking forward to many years of success and growth with PRESENCE.

– Deborah, Rosalba, Lauren, Keith and all of your friends at Wella!