Market Ready Services Powered by PRESENCE

Market Ready was one of the most valuable experiences I’ve done in my 20+ years in the Natural Food industry. Being able to talk with such knowledgeable people from across the PRESENCE community, and strategize on how best to go to market, has setup Purplesful for what I believe will be a very effective launch in the US in the coming months. We worked through all the facets surrounding building a natural food brand, and prepared the team for what is to come.

I can’t recommend this program enough for anyone who wants to get the brightest minds in the industry thinking about their business in advance of a launch or a big push. Invaluable!

– Matthew von Teichman, Founder, C4 Funds

PRESENCE Market Ready helped us game-plan our retail strategy for the next 15 months, among other things. They brought professionalism, energy and deep market knowledge catered to our needs as a growing brand on a weekly basis. Highly recommend for any brand looking to succeed in the packaged goods vertical.

– Bryan Guadagno, Co-Founder, It’s Skinny

The Market Ready Program was just what our brand needed to be set up for success when launching into retail for the first time. Not only did Presence Marketing make us feel equipped to handle the ins and outs of the trade, but they also made us feel right at home, like we’d been a part of their family for years. By the end of the program, we felt confident and clear on exactly what our path to market would be for our brand, and we gained a few friends in the process, too. Thanks again, Presence!

– Eric Zipperle, Co-Founder, Cornbread Hemp

Even if you think you are 100% buttoned up, and the vision and roadmap into Brick & Mortar is crystal clear, I promise you there’s something you haven’t thought about … but PRESENCE Marketing has.

With over 20+ years in the CPG industry myself, I was incredibly impressed with the structure and organization of the Market Ready program, and how worthwhile it was for our brand to truly prepare us for a proper launch.

Michelle and her team, and the Market Ready agenda, helped us close any necessary gaps in our sales toolkit (with lots of best in class examples to support our journey) allowing for a solid foundation to springboard from.

We at Ethique are sincerely grateful for that training, grounding and preparation … and we’re now starting to reap the rewards!

– Danya Kennedy, President, Ethique Consumer Products – North America

I have been in CPG space for over 25+ years and I was surprised by how much we were able to learn and how insightful each session was. PRESENCE was able to really make the sessions applicable to our needs as a company and we had fun along the way. I would recommend them to any small or big company that wants to get an edge in the CPG world. 

– Barb Axelson, Co-Founder, It’s Skinny

With a 40+ year track record of organic products brokering in Canada, I was impressed with the team who were very knowledgeable, very detailed, had up to date and useful technology that worked well to support their efforts, and were very pleasant and patient. For a brand wanting to do a serious and thorough assessment of launching into the retail natural channel, the Emerge program helps to clearly establish the facts about the category and the opportunities. Market Ready takes into account every aspect of evaluating market entry. It also takes a “deep dive” into the actual nuts and bolts of the category. As a client, you also get a take away “client book” which can be reviewed with the helpful information it contains. I would highly recommend that any brand who wants to enter the US natural marketplace use the Market Ready program by PRESENCE to get excellent results.

– Michael Theodor, VP of Sales, YYUX Inc.

First off let me say, The Market Ready team is a very talented team….highly knowledgeable with great energy and a passion for what they do….and Michelle Lobo was simply wonderful to work with. I think the approach and flow of topics was laid out very thoughtfully…. starting with brand basics then into category data and account overviews. The broader topics of innovation (what’s working / what’s not) and the regulatory environment were also well thought through and presented and the way that everything was captured and recorded was extremely helpful! After working with the Market Ready team over the past few months there is no doubt in my mind why PRESENCE is such a wonderful and highly successful organization! 

– Rob Hasselman, Vice President of Sales for North America, Present Life

Our brains are still swirling from the data yesterday…. LOVING the depth and granularity of info you are bringing to us! Feels as though the fog is lifting and we are going to be able to navigate much more strategically! THANK YOU!!!!

– Samantha Coker, Co-Founder, Rich Nuts

I cannot speak highly enough of the value we received from the PRESENCE team and their Market Ready program as we brought FX Chocolates to market.  Michelle, Karen, Noelle, Bradford and the rest of the team are so knowledgeable, professional and fun to work with.  As a brand new to retail, there is so much to learn and consider and we felt so supported and cared for.  They made sure we addressed each key issue and gap we had to give us the best chance of success. Beyond this, and perhaps most importantly, success in this industry is based on relationships and the PRESENCE team is made up of legitimate rock stars in our industry – with strong and positive relationships with each retailer we engaged with.  We recommend them to any brand looking to enter the retail space in the natural products industry.

– Neal Mercado, Chief Marketing Officer, FX Chocolate

When we started with Market Ready we had no idea just how beneficial the program would be. You not only provided the education and nuts and bolts of CPG and retail, but each of you also took an actual interest in and advocated for Wella and provided insight and opinions that helped us shape our future. We could not be more pleased than we are being a part of the PRESENCE family, and we know that our inclusion is largely in part to what you provided for us. Thank you for being such wonderful partners, mentors, and friends. We are looking forward to many years of success and growth with PRESENCE.

– Deborah, Rosalba, Lauren, Keith and all of your friends at Wella!

“As we wrapped up what I’ll unofficially call MarketReady part 1, just wanted to say thank you so much for going above and beyond for us over the past few months. Both the knowledge we got through some of the major deliverables and the retailer specific knowledge has been absolutely invaluable. At this point, we feel 5x more confident about our plan to succeed in retail and looking forward to MarketReady part 2.”

– Breanna Atkinson, Co-Founder & CEO, Kokada

“The PRESENCE Market Ready program has been a tremendous plus for TRU KAVA as we prepare to enter the retail distribution market!  The amount of one on one time included in the program gave us first hand knowledge not only of how to navigate this new distribution channel for us but we also received a lot of good coaching on our product development, packaging and what sells….and what doesn’t.  I can’t imagine embarking into retail distribution without this opportunity to work with the world’s best…PRESENCE!”

– John L. George, Founder, TRU KAVA