We invite you to learn from experience. Our experience, that is.
We know what it’s like to be a part of an emerging brand or new to the marketplace. We know what it takes to grow, build, and maintain a strong market position and succeed in today’s competitive marketplace. And we want to share that knowledge with you.
PRESENCE Market Ready Services. Let’s collaborate. Our experience. Our tools. Our experts. Your brand. Your success.
Brand Essentials – Invaluable brand content, including brand template, presentations, pricing & spec sheets.
Retail Landscape – Category review dashboard and key account grid to guide you to the best opportunities at retail.
Category & Data Insights – An in-depth look at category and product performance in the market provided by our data experts.
Distribution – An understanding of the nuances of distribution, costs of entry and common challenges.
Website – A detailed review of your website and social media with insights on how your digital influence affects retail success.
Go To Market Execution Plan – Collaborative effort to develop a strategy for growth and success in today’s market.
Market Ready was one of the most valuable experiences I’ve done in my 20+ years in the Natural Food industry. Being able to talk with such knowledgeable people from across the PRESENCE community, and strategize on how best to go to market, has setup Purplesful for what I believe will be a very effective launch in the US in the coming months. We worked through all the facets surrounding building a natural food brand, and prepared the team for what is to come.
I can’t recommend this program enough for anyone who wants to get the brightest minds in the industry thinking about their business in advance of a launch or a big push. Invaluable!
– Matthew von Teichman, Founder, C4 Funds
“THANK YOU so much again for all the time you’ve spent with me these past three months to help craft our retail expansion plan. Your expertise and guidance have been nothing short of incredible! Collaborating with this team has been an absolute delight.
Your passion for what you do is truly contagious, and I have found the entire experience to be enlightening and inspiring. A program I truly feel honored to have been a part of. What you are doing for young businesses is something really special.”
– Amie Kesler, Founder/CEO, Carolyn’s Krisps
PRESENCE Market Ready helped us game-plan our retail strategy for the next 15 months, among other things. They brought professionalism, energy and deep market knowledge catered to our needs as a growing brand on a weekly basis. Highly recommend for any brand looking to succeed in the packaged goods vertical.
– Bryan Guadagno, Co-Founder, It’s Skinny
The Market Ready Program was just what our brand needed to be set up for success when launching into retail for the first time. Not only did Presence Marketing make us feel equipped to handle the ins and outs of the trade, but they also made us feel right at home, like we’d been a part of their family for years. By the end of the program, we felt confident and clear on exactly what our path to market would be for our brand, and we gained a few friends in the process, too. Thanks again, Presence!
– Eric Zipperle, Co-Founder, Cornbread Hemp
Even if you think you are 100% buttoned up, and the vision and roadmap into Brick & Mortar is crystal clear, I promise you there’s something you haven’t thought about … but PRESENCE Marketing has.
With over 20+ years in the CPG industry myself, I was incredibly impressed with the structure and organization of the Market Ready program, and how worthwhile it was for our brand to truly prepare us for a proper launch.
Michelle and her team, and the Market Ready agenda, helped us close any necessary gaps in our sales toolkit (with lots of best in class examples to support our journey) allowing for a solid foundation to springboard from.
We at Ethique are sincerely grateful for that training, grounding and preparation … and we’re now starting to reap the rewards!
– Danya Kennedy, President, Ethique Consumer Products – North America
I have been in CPG space for over 25+ years and I was surprised by how much we were able to learn and how insightful each session was. PRESENCE was able to really make the sessions applicable to our needs as a company and we had fun along the way. I would recommend them to any small or big company that wants to get an edge in the CPG world.
– Barb Axelson, Co-Founder, It’s Skinny
With a 40+ year track record of organic products brokering in Canada, I was impressed with the team who were very knowledgeable, very detailed, had up to date and useful technology that worked well to support their efforts, and were very pleasant and patient. For a brand wanting to do a serious and thorough assessment of launching into the retail natural channel, the Emerge program helps to clearly establish the facts about the category and the opportunities. Market Ready takes into account every aspect of evaluating market entry. It also takes a “deep dive” into the actual nuts and bolts of the category. As a client, you also get a take away “client book” which can be reviewed with the helpful information it contains. I would highly recommend that any brand who wants to enter the US natural marketplace use the Market Ready program by PRESENCE to get excellent results.
– Michael Theodor, VP of Sales, YYUX Inc.
First off let me say, The Market Ready team is a very talented team….highly knowledgeable with great energy and a passion for what they do….and Michelle Lobo was simply wonderful to work with. I think the approach and flow of topics was laid out very thoughtfully…. starting with brand basics then into category data and account overviews. The broader topics of innovation (what’s working / what’s not) and the regulatory environment were also well thought through and presented and the way that everything was captured and recorded was extremely helpful! After working with the Market Ready team over the past few months there is no doubt in my mind why PRESENCE is such a wonderful and highly successful organization!
– Rob Hasselman, Vice President of Sales for North America, Present Life
Our brains are still swirling from the data yesterday…. LOVING the depth and granularity of info you are bringing to us! Feels as though the fog is lifting and we are going to be able to navigate much more strategically! THANK YOU!!!!
– Samantha Coker, Co-Founder, Rich Nuts
I cannot speak highly enough of the value we received from the PRESENCE team and their Market Ready program as we brought FX Chocolates to market. Michelle, Karen, Noelle, Bradford and the rest of the team are so knowledgeable, professional and fun to work with. As a brand new to retail, there is so much to learn and consider and we felt so supported and cared for. They made sure we addressed each key issue and gap we had to give us the best chance of success. Beyond this, and perhaps most importantly, success in this industry is based on relationships and the PRESENCE team is made up of legitimate rock stars in our industry – with strong and positive relationships with each retailer we engaged with. We recommend them to any brand looking to enter the retail space in the natural products industry.
– Neal Mercado, Chief Marketing Officer, FX Chocolate
When we started with Market Ready we had no idea just how beneficial the program would be. You not only provided the education and nuts and bolts of CPG and retail, but each of you also took an actual interest in and advocated for Wella and provided insight and opinions that helped us shape our future. We could not be more pleased than we are being a part of the PRESENCE family, and we know that our inclusion is largely in part to what you provided for us. Thank you for being such wonderful partners, mentors, and friends. We are looking forward to many years of success and growth with PRESENCE.
– Deborah, Rosalba, Lauren, Keith and all of your friends at Wella!
“When we were first considering Market Ready, we knew we were in a very important stage in our business. We were just getting what we felt was “market ready,” but took the leap and joined any way. That was one of the best decisions we made this year.
The Market Ready team gave us practical, actionable advice that we were able to put to use immediately. They went above and beyond with helping us through our current challenges while also preparing us for the future. We left the program significantly more knowledgeable, confident, and most importantly, prepared to not only grow into bigger retail and distribution but to actually succeed when we did get there!”
– Breanna Golestani, Co-Founder & CEO, Kokada
“The PRESENCE Market Ready program has been a tremendous plus for TRU KAVA as we prepare to enter the retail distribution market! The amount of one on one time included in the program gave us first hand knowledge not only of how to navigate this new distribution channel for us but we also received a lot of good coaching on our product development, packaging and what sells….and what doesn’t. I can’t imagine embarking into retail distribution without this opportunity to work with the world’s best…PRESENCE!”
– John L. George, Founder, TRU KAVA