Months after opening its first location in Friso, Texas to over 1,500 of cheering customers, H-E-B is moving forward with plans for a second Frisco location. H-E-B currently owns the land at the southwest corner of U.S. 380 W. University and FM 423 on Gee Road near Little Elm, but has yet to set a date for construction. “We’re extremely excited to strengthen our commitment to the DFW Metroplex and provide the Frisco and Plano communities the best H-E-B has to offer,” said Juan-Carlos Rück, H-E-B Executive Vice President North West Food/Drug, said at the time. “Our H-E-B locations across North Texas continue to thrive, and this H-E-B store will allow us to answer the long-standing call for an H-E-B in this growing community.” Both Frisco locations are part of H-E-B’s planned expansion into North Texas, which also includes stores north of the DFW area in Plano, McKinney, Allen, and Alliance. H-E-B released a map they released showing their existing locations outside Dallas-Fort Worth, their co-owned Central Markets, and their planned stores.