After six years with KeHE as their primary distributor, New Seasons Market has announced that they will be moving forward with a new single primary distributor, UNFI/TFF. They will continue to honor their partnership with KeHE until the end of the contract.
The switch began January 1st, 2023. Back in 2016, KeHE Portland was a completely new Distribution Center in the Oregon Market. New Seasons partnered with the new LEED certified KeHE DC which held 100,000 square feet of refrigerated and 57,000 square feet of freezer space from the very start, being one of their first key accounts to utilize the distribution center as their primary DC. Prior to the 2016 KeHE move, New Seasons was previously partnered with UNFI as their long-term primary distributor.
The transition comes after New Seasons’ parent company, Good Food Holdings looked for efficiencies within their organization, including all stores under their umbrella which includes Bristol Farms, Lazy Acres Natural Market, Metropolitan Market, New Leaf Community Markets and New Seasons Market.