Data Insights: Channel Trends & Foot-traffic Review July 2023

August 10, 2023 |

In the ever-evolving landscape of consumer trends, recent data sheds light on intriguing patterns. The trends are showing positive dollar growth has persisted across all SPINS-defined channels. Interestingly, unit growth paints a different picture, displaying negative trends within the 52-, 24-, and 12-week views ending on 7/16/2023.

Diving deeper, the SPINS Natural channel boasts a remarkable +4.75% surge in dollar sales within the 12-week period ending 7/16/2023 compared to the previous year. Notably, unit sales only experienced a minor dip of -0.98% during the same timeframe.

On the broader front, the grocery sector displays encouraging signs. Foot traffic exhibits a gradual upswing, witnessing a +1.41% rise in the 52 weeks concluding on 7/30/2023 compared to the previous year.

These trends underscore the intricate interplay between consumer behavior and market dynamics, offering valuable insights for businesses navigating the evolving landscape.