In the ever-evolving landscape of consumer goods, the latest data trends offer both optimism and caution. According to the most recent SPINS report ending on August 13, 2023, dollar growth has maintained its positive trajectory across all defined channels. We are also seeing a slowdown of price increases at the shelf.
However, the picture becomes nuanced when we delve into unit growth. Over the past 52, 24, and 12 weeks, all channels have witnessed negative unit growth, primarily driven by price increases.
On a brighter note, average retail prices (ARPs) have found stability over the last six months.
Total grocery foot traffic, when analyzed on an annual basis, now stands flat compared to the previous year. This suggests that we are now returning to shopping stability across the industry.
Weekly unit growth, while slowly improving across all channels, lags behind a year ago.
In conclusion, the data paints a mixed picture of the consumer goods industry. Adaptation and innovation will remain key for businesses navigating this ever-changing landscape.
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