Data Insights: Channel Trends & Foot-traffic Review December 2023

January 16, 2024 |

In the ever-evolving landscape of the Natural Products Industry, recent data trends offer valuable insights for businesses. Dollar growth has taken a dip across all channels, signaling an end to inflation driven dollar growth.

Despite this, the natural channel continues to see average retail prices rise slowly. In contrast, the other channels display a more stabilized ARP landscape, with prices continuing to fall slightly in the more recent time periods.

The intriguing development lies in the rising Average Retail Pricing within the natural channel, setting it apart from the rest of the channels. As businesses adapt to these changing dynamics, understanding and leveraging these data insights become crucial for sustained success in this competitive industry.

Furthermore, the dip in total grocery foot traffic, down by -4.75% in December 2023 compared to the same period the previous year, underscores the need for innovative strategies to engage consumers and drive traffic. Businesses must remain agile and data-driven to capitalize on emerging opportunities.

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