NPI channels continue to see strong year over year growth in both dollars and units. All TPL channels are experiencing a decline in units, compared to last year, in recent weeks, and only the Regional and Independent Grocery channel is seeing a decline in dollars compared to last year. There has been some major growth in natural and specialty and wellness products in both natural and conventional channels, but the natural channel is not experiencing that same growth with conventional products. This month we will be taking a closer look at Bread Loaves and Tortillas & Flatbreads performance. Bread Loaves are seeing prolonged decline, but recent slight improvement in all channels except Natural Expanded, most of these losses seem to be coming from a loss of units per TDP. Tortillas & Flat Breads have a similar story; only the Natural Expanded channel has growth, but it is also starting to decline. Now to take a look at the innovation of Sweeteners across both MULO and Natural Expanded channels. Date sugar is the leading innovative sweetener for Natural Expanded while artificial sweeteners and sucralose are in the lead for MULO. Finally, we have added several natural accounts to the foot traffic portion of this report!
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