The holidays can be a fantastic time to generate high sales for your brand, but it can be a challenge to cut the through all the clutter of the season. Positioning your brand for success during this time requires a strategic approach that taps into the festive spirit while highlighting the unique aspects of your products. Here are some best practices to help you make the most of the holiday season.
Utilize your current portfolio of products to drive gifting: Are there seasonal needs that your brand can meet? Are your items giftable? Do you have anything that has a holiday associated scent or flavor – peppermint, pine, clove, etc? Creating a focus around your current product offerings can translate to big dollars for the holidays.
Participate in the shopping holidays like Black Friday, Small Business Saturday, Cyber Monday
Customer Appreciation: Express gratitude to your customers with exclusive discounts and coupons, or early access to holiday promotions. These can be online only, but there is a nice sales bump with coupons that can be redeemed in store.
Social Media: Use your platforms to run contests, giveaways, and engage with your audience. Encourage user-generated content by asking customers to share their holiday recipes or creative uses of your products. Launch holiday-themed marketing campaigns that resonate with your target audience. Use festive visuals, colors, and messaging to create a sense of holiday spirit.
Email Marketing: Send out holiday-themed newsletters to your email subscribers. Include special promotions, exclusive offers, and holiday recipes or tips. This could include holiday recipes featuring your products, articles about healthy holiday eating, or tips for staying balanced during the festive season.
Support a Cause: Consider running a holiday charity campaign where a portion of your sales goes to a charitable cause. This not only aligns with the spirit of giving but also reflects positively on your brand.
Collaborate with Influencers: Partner with influencers who align with your brand’s values and have a strong following in the health and wellness niche. They can help promote your products to their audience during the holiday season
Ensure Product Availability: Make sure your products are readily available during the holiday season. Anticipate increased demand and adjust your production and inventory accordingly.
Optimize Website and Online Store: Ensure your website is user-friendly and mobile-responsive. Highlight holiday promotions and gift options prominently on your homepage. Be sure to have a deadline by which customers must order to ensure a timely delivery. This gives customers a sense of urgency and pushes them to act. Offer exceptional customer service to address any issues or inquiries promptly.
Post-Holiday Engagement: Continue engaging with your customers after the holiday season by sharing content related to New Year’s resolutions, healthy eating, and staying active.
Start thinking about next year:
Create Seasonal Offerings: Limited-edition seasonal products or packaging is a great way to showcase your products and capitalize on the season. Consider seasonal flavors or ingredients, such as pumpkin spice for fall or peppermint for winter. Adding special packaging that elevates your product to a gift is a time saver for shoppers and helps the retailer “decorate” their store with product instead of throwaway décor.
Gift Sets and Bundles: If you can’t create a specific holiday Create gift sets or bundles of your products that make for great holiday gifts. These can include combinations of your best-selling items or themed collections.
Remember that authenticity is key in positioning your natural foods brand for the holidays. Stay true to your brand values and deliver on the promises you make in your marketing campaigns. This will help build trust with your customers and encourage repeat business beyond the holiday season.