Mastering Trade Promotion Management in the CPG Industry with PRESENCE

June 19, 2024 |

In the competitive landscape of Consumer Packaged Goods (CPG), effective Trade Promotion Management (TPM) is crucial for driving sales and maximizing profitability. PRESENCE offers a comprehensive suite of Trade Promotion Services designed to streamline processes, enhance visibility, and optimize trade spend for businesses of all sizes.

Why Trade Promotion Management Matters

Trade promotions are essential for increasing brand visibility, driving sales, and fostering customer loyalty. However, managing these promotions can be complex, involving planning, budgeting, execution, and analysis. Efficient TPM helps businesses avoid overspending and ensures that promotions deliver the desired ROI.

Challenges of Trade Promotion Management in the CPG Industry

     1.    Complexity of Promotion Planning and Execution: Managing multiple promotions across various channels and regions can be overwhelming. Each promotion requires careful planning, precise execution, and constant monitoring to ensure it aligns with overall marketing strategies.

     2.    Data Integration and Analysis: Gathering data from various sources and integrating it for meaningful analysis is a significant challenge. CPG companies need real-time insights to make informed decisions, but fragmented data often hinders this process.

     3.    Deduction Management: Handling trade deductions is time-consuming and prone to errors. Unauthorized or incorrect deductions can significantly impact profitability if not managed effectively.


     1.    Promotional Inputting and Deduction Reconciliation: Our team accurately inputs promotional activities and meticulously reconciles deductions, ensuring alignment with your marketing strategies and minimizing financial discrepancies.

     2.    Automated Processes and Trade Optimization: We leverage advanced automation to streamline your trade and deduction processes, reducing manual effort and errors. Our experts analyze and implement trade optimization strategies to maximize your return on investment.

     3.    TAMRA© Software: For clients without software, we offer our proprietary TAMRA© Deduction software. With TAMRA©, you gain access to detailed spend insights across distributors, retailers with integration into your finance reports. TAMRA© revolutionizes deduction management by automating reconciliation and  offering tailored Power-BI reporting, providing actionable insights to drive your business forward.


PRESENCE are the experts in Trade Promotion Management. Our team boasts an average of over 14 years of experience in the industry, ensuring that you receive knowledgeable, professional, and effective support for all your trade promotion needs.

By partnering with PRESENCE, you can overcome the challenges of TPM, reduce inefficient spend, and achieve strategic growth. Learn more about how our Trade Promotion Services can transform your business at PRESENCE Trade Promotion Services.