Pricing & Positioning – Be competitive at shelf and drive the category forward. How does your brand stack up?
Packaging – Create eye capturing, sustainable, informative, shelf presence, drive the buy!
Quality – Meets or exceeds natural ingredient standards, innovative products that meet white space.
Quarterly Planning – Are you ready for Q4?! Holiday Inventory forecasting and strategic promotional preparedness are key ingredients to crushing it in the last quarter of the year!
Pricing Data – Pricing has gone up 13.5% on average, are you in the know on where your category is?
Inflationary pressures are impacting pricing throughout all parts of the store, across all channels. Average price increases, for the most recent 4 weeks, ranged anywhere between +12.6% within FOOD, +7.1% Natural to Convenience ARP increases of +5.6%. Drilling down to the departmental impact, we see most parts of the stores saw ARP increases in the double-digits. With Pet products increasing the most (+23.3%), followed by Refrigerated (+17.4%), Grocery (+15.5% and Frozen (+14.8%). The rise is pricing has sustained sales over last year, as units declined.
Promotional Lift – Roughly 27.7% of grocery sales are driven by promotions. Are you meeting or exceeding the average?
With rising prices and stretched consumer budgets, shoppers remain conscious of shelf tags. Splurging on some items, trading down on others, while seeking out discounts and promotional buys wherever possible. Unfortunately, across all departments, promotions are down compared to the same time last year. While promotions are down in total, activity varies by retailer, segment, and product mix. Evaluating competitor promotion and pricing strategies leading into the holiday season is crucial, as you may be leaving sales on the table.