What is a Natural Product Broker?

June 21, 2024 |

In the vibrant world of Consumer Packaged Goods (CPG), natural product brokers play a pivotal role in bridging the gap between innovative brands and retailers. A natural product broker is a specialized intermediary who helps brands that produce natural, organic, and health-oriented products reach store shelves and ultimately, consumers.

These brokers possess in-depth knowledge of the natural product landscape, understanding market trends, regulatory requirements, and consumer preferences. They work closely with both manufacturers and retailers to ensure that the products align with market demands and standards. Their expertise allows them to navigate the complex distribution channels, making them invaluable in an industry where the emphasis on health, sustainability, and transparency is ever-growing.

Natural product brokers perform a multitude of tasks, including product presentation to buyers, negotiating terms, securing shelf space, and managing promotional activities. They are instrumental in executing go-to-market strategies, leveraging their relationships and networks to drive sales and brand visibility.

For emerging brands, partnering with a natural product broker can be a game-changer. It provides access to a wealth of resources and industry connections, facilitating growth and expansion. In essence, natural product brokers are the catalysts that help natural and organic brands thrive in a competitive marketplace, ensuring that consumers have access to products that promote a healthier lifestyle.

When it comes to elevating your natural and organic brand, PRESENCE stands out as the nation’s largest independent natural product broker. With over 30 years of industry experience, PRESENCE offers coast-to-coast coverage in multiple retail channels from independent natural stores to national conventional retailers. Our dedicated teams, specialized in Grocery & Nutrition and Body Care, provide personalized strategies, robust data and analytical capabilities, and unparalleled industry expertise. Partnering with PRESENCE means gaining access to an extensive network of retail contacts, ensuring your products achieve maximum visibility and success in the marketplace. Let PRESENCE help your brand thrive