Michelle Lobo

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Vice President of Market Ready Services

Michelle Lobo

Michelle has been in the Natural Products Industry for 30 years with a background and passion in health, wellness, and natural products industry causes. She is a strong sales professional skilled in customer service, sales targets, negotiations, coaching, business planning, and brand building. Michelle possesses a natural sales ability with a strategic mindset and is a key motivator, building trusted relationships and winning outcomes. She currently serves as Vice President of Market Ready Services, Powered by PRESENCE, overseeing all operations for this division.

Michelle started in the Natural Products Industry as a buyer for a top Natural Foods chain while co-founding Zents premium body care. She moved into sales and brokering and in 1999 cofounded PRESENCE in the Rocky Mountain Region. She served as the Vice President of Nutrition Body care for the past 10 years before developing Market Ready Services, an arm of PRESENCE, working with emerging brands – building and scaling companies with key deliverables to guarantee success in the marketplace.

A Certified Nutritionist, Michelle is also a former board member of the Natural Products Association, current mentor at Colorado University Leads School of Business/Master in Sustainability, and an industry expert. Her deep knowledge of the Natural Channel, trends, data/metrics, innovation, and genuine enthusiasm for developing brands have had proven success through the years. Her record of accomplishments in launching brands and growing legacy brands include leaders such as Liquid I.V. Ancient Nutrition, Andalou, Mineral Fusion, and Vital Proteins.