KeHE Distributors announced the 16 winners of its 2023 TRENDfinder™ event, which took place virtually from May 1st to May 12th.
“Because the food distribution industry is so competitive, newly emerging brands find it difficult to break in,” said Rachelle Radcliffe, Senior Director of Supplier Experience at KeHE. “KeHE’s TRENDfinder events are a great opportunity for small brands to get their products in front of a large audience to build brand recognition and tap into KeHE’s marketplace network.”
The event allowed 91 suppliers to hold one-on-one pitch meetings with KeHE’s Category Management team. Sixteen of these companies were selected as Golden Ticket Winners and added to KeHE’s robust product assortment. Brands were chosen based on their ingredients, innovation, taste, scalability, packaging, purpose, and passion.
These winning brands will gain exposure to over 30,000 retail locations and will bring new innovative products to their customers. KeHE’s Category Managers will work closely with the suppliers to provide guidance on market trends, consumer insights, and packaging requirements. The TRENDfinder winners are also able to participate in promotional programs as further support to succeed in the market. The next KeHE TRENDfinder event will take place in October 2023.