Loyalty Pays Off: The Fresh Market Loyalty Program Exceeds 1 Million Members
Specialty food retailer, The Fresh Market announced its loyalty program, The Ultimate Loyalty Experience, surpassed more than one million members since its debut less than one year ago. The Fresh Market partnered with Inmar Intelligence to power the loyalty program. Inmar’s Incentive Management Platform is at the center of the program, which includes multi-tiered club systems and unique regional and seasonal activations to help capitalize on important sales cycles. Inmar’s technology is also used to improve digital coupon capabilities and further improve brand loyalty and shopper engagement. The program offers exclusive savings, rewards and even a free slice of birthday cake during a shopper’s birthday month. The Fresh Market reported on average, member of the loyalty program can save up to $50 every week by purchasing specially priced products that are “member-only prices.” For example, loyalty members have received an additional $1-$2 savings on premium meats and seafoods, along with special pricing on other fresh foods and pantry items. To commemorate the milestone achievement of reaching one million members, The Fresh Market will randomly select one Ultimate Loyalty Experience member in each of its 160 stores to receive a $25 reward during the month of October. The Greensboro, North Carolina-based retailer currently operates 160 stores across 22 states.